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How often have you heard that olive oil is healthy? This has been presented as simple fact for as long as I can remember. As a child I was obsessed with the Food Network channel and, in every program, was told over and over again that olive oil is healthy for us to consume, and that cold-pressed EVOO — extra virgin olive oil — is the best option. Well, how much of what we have come to believe as a fact was actually just a very clever marketing ploy? Often, especially in recent years, when something is touted as being super healthy for us, and the media hops on board with it, that is when it’s time to investigate, because what I have come to realize is that the media rarely, if ever (believe it or not), prioritizes our health over their profit.